Every girl has to find her own way, starting with confirming her personality and style.
Dixie is the most famous and appreciated fast fashion brand based in Florence. It is famous all over the world for its sophisticated and retro-inspired garments designed for original out-the-plans women and girls who choose a feminine look with a careful taste in the details.
The all-Italian production is synonymous with the quality and readiness of the fast fashion models. That is why Dixie, founded by Massimo Frosini and Giovanni Guastella in the late 1980s, is internationally known. Such a result was also possible thanks to the acquisition by Imperial Group in 2014 and the opening of new exciting scenarios.
The selection of products with a private label is constantly growing, because in our boutiques it is possible to buy not only clothing items, but also always new and always unique jewelry and accessories!
Every girl has to find her own way, starting with confirming her personality and style!
Discover new colors and materials, play with slogans and clear details, let ourselves be surprised by distant inspirations and rediscover the comfort of what we like to wear every day.
B2B website for easy placement of repeat orders
for girls from 4 to 16 years old